NEOSUPPLY
REBRAND
A complete rebranding of B2B company, Neologic Solutions, including marketing materials and product labeling for Freshwater Systems, a supplier of water filtration products. The new brand identity emphasizes collaboration, integrity, and innovation, with a focus on providing tailored solutions for business partners. NeoSupply’s visual direction combines modern design while staying true to the company’s commitment to quality, ensuring a seamless and reliable online marketplace for businesses worldwide.
A Full Rebrand of Neologic Solutions
NeoSupply.com, established in 2024, is the online hub for NeoLogic, Inc., a family owned wholesale supplier of water filtration systems based in Greenville, South Carolina. With a team of certified Master Water Specialists, they offer tailored solutions and exceptional customer service to address their consumers' water filtration challenges. NeoSupply’s mission is to empower distributors and business customers by providing a reliable online marketplace for cost-effective, high-quality filtration solutions, guided by core values of integrity, grit, initiative, thirst for knowledge, and effective communication.
ABOUT NEOSUPPLY
The overall visual direction for neoSupply’s rebrand is described as focusing visually on forming a connection with consumers and businesses through the use of geometric imagery as well as unity among employees, which is the key to the company’s success. The brand’s logo features interlocking gears forming an arrow, representing forward momentum and progress. A modern, rounded wordmark reflects the company’s commitment to contemporary design and innovative values.
